Ballantine’s Presents INSA’s Space GIF-ITI
After nearly a year of planning, Ballantine’s, and renowned artist INSA arrived in central Rio De Janeiro with a team of 20 to undertake a uniquely ambitious art project; to create the world’s largest animated GIF. Photgraphed by satellite 400 miles away in space, 57,515m2  of ground to paint, and just four day. The results of this inimitable challenge feature in a stunning three minute film.


Netflix & INSA: Daredevil Global GIF
In this latest work by INSA, in collaboration with the producer Netflix, the English artist has taken the ‘gif-iti’ technique ever further, and it couldn’t be described better. The 24 frames that comprise the piece were painted in 8 different countries around the world, creating the first ever ‘Global Gif‘.


Taste Revolution | Pepsi Max Cherry | Genius
A 360 degree camera rig was built around the installation using 90 cameras, allowing every angle of the art to be captured simultaneously. Each of the 3 fixed perspective artworks was painted 24 times over, layer upon layer, so they would animate when put together using stop motion.


Over the last couple of years renowned graffiti writer turned artist INSA has taken his practice to the next level. Using concepts as ambitious as filming from space and globe-hopping to produce seconds’ worth of looping-animated artwork, he has proved himself truly unique in vision and accomplishment. In the process he has amassed tens of millions of views online for his stunning video projects.

Originally famous for his ubiquitous ‘Graffiti Fetish’ artwork that focused on issues of modern aspirations, his visual motifs confront the fetishisation of products in modern society and the commodification of success and ambition. And now known for his mind-bending ‘GIF-ITI’ work which is underpinned by the theme of online versus offline life, the artist continues his interest in confounding concepts of time and space, the ways in which we process and consume, and the transience of both art and object.

Selected Works

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‘Looking For Love In All The Wrong Places’ – Channel 4

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‘Anything Goes When It Comes to (S)Hoes’


The term GIF-ITI was coined by INSA when he started creating his unique animated paintings; street art that paradoxically is only viewable online. Playing with the idea of creating art to be viewed in the hyperreal domain, GIF-ITI is made via a laborious physical process involving numerous layers of painting and meticulous planning. Starting where most artwork ends, GIF-ITI entails photographing each layer the artist paints by hand. These images are then uploaded and overlaid to create the final piece, a looping GIF file which comes to live when released to global audiences online. Describe as: “…slices of infinite un-reality, cutting edge art for the tumblr generation.”

Gif App


Taking the concept of GIF-ITI full circle you can experience the animated artworks in their full glory out on the streets with the augmented reality app, ‘INSA’s GIF-ITI Viewer’.

Download free now!


Full Bio

A graduate of Goldsmith’s, London, British artist and designer INSA began his career as a graffiti writer, painting streets and buildings as he travelled.Soon becoming known for his now trademark ‘graffiti fetish’ pattern, INSA’s work is now held in the V&A collection, and has been presented at Tate Britain, London.Outside of the UK, INSA has left his mark in major cities around the world including; Tokyo, LA, New York, San Francisco Luxembourg, Lisbon, Hong Kong, Warsaw, Berlin, Brussels and Montreal.

Often touching on polemical issues, INSA’s work unpicks some of the apocryphal stories of today: departing from some of the symbols of modern aspirations, INSA’s visual motifs confront the fetishisation of products in modern society, and the commodification of success and ambition.The paradoxical nature of his work questions both his own position as an artist in a consumerist world, and collective ideals in our society. Also key to INSA’s output is a pervasive sense of irony and self-deprecating humour, that has made his work accessible and enjoyable to many kinds of viewer, in many different contexts; from the conventional gallery space to the streets of an inner city neighbourhood.

INSA’s early practice – creating high impact and often ephemeral

works – has undoubtedly informed his experimental approach with new media in recent years. INSA has independently built a veritable empire which encompasses furniture and clothing design, and his own high heel company, to custom cars and much more. From public installations to large scale commercial projects, works often only appear in very limited editions, or for a short amount of time, showing the artist’s continued interest in confounding concepts of time and space, the way in which we process and consume, and the transience of objects.

Always keen to push boundaries and innovate further, INSA has gained a huge following for his work globally, and which he has expanded through his recent experiments with social and digital media. His most recent product design – a limited edition release of digital print INSA leggings – sold out in just 6 minutes, using only Instagram and Twitter as platforms.

Another important facet of INSA’s practice is the ‘GIF-ITI’, a term the artist coined when he began to create the first ever GIF animations of graffiti work; a meticulous and labour-intensive process often requiring the artist to repaint an entire wall by hand several times.

INSA’s unique GIF-ITI invention has captured audiences by creating street art that paradoxically only exists online, as a 600 pixel wide image. His most recent GIF-ITI creation was a collaboration with Stanley Donwood for XL Records, ‘Hollywood Dooom’, a special commission to celebrate the release of a new album for Atoms for Peace.

INSA’s impressive client base counts commissions for private collectors, celebrities and major brands as well as product collaborations with Kangol, Oki-Ni and NIKE. His custom designs for NIKE were so popular that fakes appeared on the market from China, even though the originals were never for sale. As part of the artist’s ‘swapshop’ project in 2011 – one of his ongoing interactive experiments online, and further demonstration of his prowess at stirring worldwide audiences to a frenzy – fans and followers were asked to propose ‘swaps’ in return for a bootleg INSA x NIKE t-shirt. The offers elicited were astounding – one US citizen bid to name her first born child after the artist, while other fans were tattooed with INSA artwork to claim their prize.

Other recent significant moments include an invitation to curate and sculpt a room in the ICE hotel, Sweden, 2010. In February 2012, INSA produced a short film for Channel 4’s Random Acts, ‘Looking for Love in All The Wrong Places’, again demonstrating his ability to play with a wide range of media.

Press highlights include covers for cult print magazines including Juxtapoz, Graphotism and VNA. Recent solo exhibitions include:

Self Reflection is Greater than Self Projection, (Londonnewcastle Project Space, London) Belong/Belongings (Yves LaRoche Project space, Montreal) Gloss (Above Second Gallery, Hong Kong), Girls on Bikes, (Hewett Street Gallery, London), MORE MORE MORE (Fifty24SF Galley, San Fransisco.)


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