A graduate of Goldsmith’s, London, British artist and designer INSA began his career as a graffiti writer, painting streets and buildings as he travelled.Soon becoming known for his now trademark ‘graffiti fetish’ pattern, INSA’s work is now held in the V&A collection, and has been presented at Tate Britain, London.Outside of the UK, INSA has left his mark in major cities around the world including; Tokyo, LA, New York, San Francisco Luxembourg, Lisbon, Hong Kong, Warsaw, Berlin, Brussels and Montreal.
Often touching on polemical issues, INSA’s work unpicks some of the apocryphal stories of today: departing from some of the symbols of modern aspirations, INSA’s visual motifs confront the fetishisation of products in modern society, and the commodification of success and ambition.The paradoxical nature of his work questions both his own position as an artist in a consumerist world, and collective ideals in our society. Also key to INSA’s output is a pervasive sense of irony and self-deprecating humour, that has made his work accessible and enjoyable to many kinds of viewer, in many different contexts; from the conventional gallery space to the streets of an inner city neighbourhood.
INSA’s early practice – creating high impact and often ephemeral
works – has undoubtedly informed his experimental approach with new media in recent years. INSA has independently built a veritable empire which encompasses furniture and clothing design, and his own high heel company, to custom cars and much more. From public installations to large scale commercial projects, works often only appear in very limited editions, or for a short amount of time, showing the artist’s continued interest in confounding concepts of time and space, the way in which we process and consume, and the transience of objects.
Always keen to push boundaries and innovate further, INSA has gained a huge following for his work globally, and which he has expanded through his recent experiments with social and digital media. His most recent product design – a limited edition release of digital print INSA leggings – sold out in just 6 minutes, using only Instagram and Twitter as platforms.
Another important facet of INSA’s practice is the ‘GIF-ITI’, a term the artist coined when he began to create the first ever GIF animations of graffiti work; a meticulous and labour-intensive process often requiring the artist to repaint an entire wall by hand several times.