Spotted…
June 27th, 2009
My man Reggie representing in the hearts tee at Glastonbury on BBC3.

My man Reggie representing in the hearts tee at Glastonbury on BBC3.

Even though these sold out long ago- i thought it nice to have another look at the INSA HEEL solid silver pendant and chain.
Worn so well here by Chloe and Helen
This week i felt like painting some big bold street spots…..
Wednesday:
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Started this at 7.30am and was happily ended before the pros started their day. You will recognize this spot from my hearts wall a while back but it got buffed so i had to restake my claim.
Thursday:
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Started this at midday and was slightly interrupted when the guy who lived here came home- luckily he was into what i was doing and let me finish!! Phew!
Friday:
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Started this at 4pm- from this weeks painting experiment i have learnt starting earlier is way better and arouses much less susspision.
So looks like japanese mag OLLIE picked up on my Tokyo painting mission
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Thanks Andrew for the scan!
San Fran based online cool mag ‘The Citrus report’ just put up a little interview with me:
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Click HERE to have a read if you want.
For those that asked the outfit sported by my partner in crime is a custom 1 of 1 vest and pant set made by KATO kidswear in the INSA ‘Airmax90 fetish’ print.
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Yay- just got a new sticker delivery!
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Due to the many requests i have now made these available to buy in the shop section- so if you want some click HERE
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To celebrate i took a couple of impressionable kids out to help put some up.
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From last year but new to me- thanks SUMO!
Portuguese magazine UMBIGO did a nice double page spread on my work- if you can read portuguese click the image and enjoy
Legendary graffiti photographer ALEX FAKSO (click his name to see his work) just sent me over some pics.
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So Mr Fakso was invited out to germany to shoot this crazy lady writer…. as you can see it wasn’t your average bombing mission!
The way i see it any chick that is down to go painting trains rocking her INSA HEELS is ethier plain crazy or straight gangster- i’m not quite sure which.
Enjoy.

Moved into a new office and need to make space! Rather than just sit on this stuff or sling it on ebay i thought you guys should get it at CRAZY prices!!!!!
All are long since sold out and now available here cheaper than retail- INSANE!!
So i present to you: the MAXI MEGA BARGAIN GRAB.
ALL GONE APART FROM 1 pair of BLACK KICKERS AND 1 copy of GRAPHOTISM!!!
THANKS FOR TAKING PART- UNTIL THE NEXT TIME
Nothing beats a bit of good old fashion street bombing…
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Thanks to PELON and TENGA for being my night time Harajuku tour guides.
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Not just inner city- a nice motoway and monorail side was their for the taking too.
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As promised here is a run through of my recent Japan trip…all i can say is i freaking love this place!
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Getting up in the heart of Shibuya- thanks again to Emar and Suiko!!
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Yamanoto line trackside and hitting heights of enlightenment.
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The crucified Ultraman had to come home with me!!
The land were plastic and legs really are worshipped!
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Canned coffee and raw food is all i need.
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Plenty of vinyl love given to the city,
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And what do you mean its wrong to black yourself up for fashion?
Check out these shots by photographer Jefferey David Cohn featuring the shorts from my colab with rubber fashion HOUSE of BIAS- see more HERE
Another shot from Tokyo- before i do the proper update… Mayu in ‘MIAMIs’.
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An early glimpse at one of the hot new INSA HEELS styles coming this summer!
So ATCN have posted up the winning entries of our colab t-shirt giveaway. Go check out the winners HERE
Just back from an amazing trip to the wonderland that is Japan.
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Will post more pics from the trip soon.
Thanks to- Jason,Mayu,Emar,Suiko,Tenga,Pelon,Yoshi and everyone else i met for showing me Tokyo!
Skin Two magazine have done a nice 4 page feature of my paintings in their 2009 yearbook.
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Interesting to see that the ideas and images of contemporary fetishism used in my art and fashion still appeals to the hardcore fetishist.
I have been cleaning up my studio today and realize i need to make some space.
So as i am feeling generous i am offering these pieces for sale at a low low prices:
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I have 3 of these hand screened gold on black PVC deep stretched canvases up for grabs.
30cm x 90cm
Right now only £100 each!!!
ALL SOLD BY MONDAY AM- SORRY TO THOSE THAT MISSED OUT.
WILL DO THIS AGAIN SOMETIME IN THE FUTURE
With talk of new heels coming i thought i should show you these adverts from the first collection. These along with a selection of other great images of INSA HEELS we have loving received from photographers, supporters and fans alike have been uploaded to the gallery section of the INSA HEELS site. Go check them out.

If you’re into this then follow me HERE
Here is a step by step guide to the guerrilla installation:
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Thanks a lot to Kam for the power tools and building know how- if anyone can Kam can!
Its amazing how few people actually look up.

BE EXCITED BE BE EXCITED…
A new collection of INSA HEELS are coming this summer.
First up an ad in a Romanian mag for a Romanian chain shoe store- they have nothing to do with INSA HEELS but used one of my images to help sell its self- thanks to Cristina at Save or Cancel for emailing this over. Next to that is a fashion page from FRONT magazine- Thanks to Kish for the scan.
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And then to top it all- the ever errr ‘classy’ Mail on Sundays supplement magazine YOU feature Richard and Judy’s daughter-(for those outside the UK Richard&Judy are a couple that present daytime TV) in one of our bubble chairs on the front cover?!?
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I’m not sure the phrase ‘any press is good press’ applies here
This one is purely for the adolescent graffiti writer in me.
Model- Cherry
Leotard- from the INSA SPANDEX collection
Heels- custom painted
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This is a new project me and my amazing photographer www.emmatakespix.com have taken on.
Every month we will shoot one of the ever so cool chicks that are regulars at the TRADING PLACES parties then do some work on it, for it to be used as their flyer.
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Yes thats right! After the much hyped and impossible to get hold of first ‘INSA x A TRIBE CALLED NEXT’ tee. We have produced a new one. And this time we are giving it away!
You know how much we love a giveaway here at INSALAND.
So to find out how to enter head over to ATCN BLOG by clicking here for details.
I will be helping to judge this so get snapping.
Good luck
x
NEW TEE
Grab it while it’s hot!
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Based on my recent ‘Looking For Love In All The Wrong Places’ work a new tee that will out last any tokens of love bought this month…

Learning to love yourself is the greatest love of all !
ONLY £20 + £2 P+P
I just stumbled across this pic online and realised i never showed a pic of the painting done in the Rogue Status store last year….
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…so here it is in its big and shiny glory.
The lady is Lanie the mastermind behind the great HELLZ BELLZ- thats also where i found the pic.
Much love also to the ROGUE boys!
Check these out- Love the big button detail and glow in the dark sole!
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This gift arrived today- apparently only 100 like this have been made they are designed by the creative folks who worked on this super cool looking new film -CORALINE
If you were looking to buy a pair best have big bucks look HERE
Anyway thats enough promoing from me
“The World’s Best Homes, Interiors and Design”-
Spaces magazine have a feature on Ben Rousseau in their lastest issue with a focus on our Ice suite.
Since the INSA x ROUSSEAU bubble chair was released it has been spotted at numerous upscale joints- including:
-Shoreditch’s swanky Hoxton Hotel
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-And Mayfair’s Maya nightclub.
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All chair sales inquires HERE
So I mentioned that I was out in the Arctic Circle. Well here is the result of mine and Ben Rousseau’s latest collaborative work.
May I present to you: the INSA x ROUSSEAU ICE HOTEL ice suite.
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“In a continuation of their shared love of high heel aesthetics the room’s main feature is two huge snow legs descending from the ceiling, wearing a pair of gigantic ice heels. Each heel, at over six foot high and two tonnes in weight was hand-carved from pure natural ice harvested from the Torne river.
Between the legs is the bed, crowned by an ecclesiastical arched window featuring an engraving of one of INSAs signature line patterns.
The rest of the room resembles something somewhere between a house of worship, gallery or boutique with more yonic arches housing smaller heel sculptures and other symbols of commercial wealth. ”
So that’s the room- now here are a few shots from the extremely taxing but very satisfying build and some from the trip. It was a truly amazing experience in a magical place.
Started off as just a plain shell of a room.
Along with chainsaws and ice chisels we routed my leg pattern into 10cm think ice blocks and filled the grooves with fresh snow to really enhance the contrast of the artwork.

The heart was one of 5 mini ice sculptures housed in the arches set into the walls of the room Also here you can get a nice clear view of one of the six foot high heels.
And yes I did join these guys in the crazy Scandinavian pastime of running naked through knee-high snow at minus 35 degrees.
Along with the other 18 amazing new artist suites this room is now available to stay in and will be till it melts away around April this year….
Even in the far flung reaches of northern Sweden and in the most impractical of places, ladies are still rocking their INSA HEELS….
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Thanks a lot to everyone involved in making this an awesome place and an awesome trip. And also thanks to Adrian and Big Ben for some of these great pictures.
Happy New Year!
To start off 2009- In the january issue of Juxtapoz i have a very small profile piece:
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And if you don’t already know me here is the text from the introductory piece:
” INSA was a name I made for myself about 15 years ago to write on walls. Even though those days of just painting my name and living a lifestyle where anonymity was a necessity have passed, I still keep the name as those years inform my work and the way I see the world. These days my work revolves around sex, money, obsession, consumerism, materialistic objectification and shoes.
Even though I spray a lot of paint on canvas, and am constantly trying to push the limits of control I have over the relatively clumsy tool of a spray can, I don’t want this to define me as an artist as I use many media including photography and products to help express and explore my ideas of consumer fetishism. “
As previewed on the cover of ACCLAIM below. Here is a sneak peak at an up coming collection i have been working on with Chicago based fetish designers- HOUSE of BIAS
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These are a few of the pieces from the ‘CHOLALA’ collection.
Information on when these beautifully made pieces of high-end rubber couture will be available and more images from the collection will be coming in the new year.
I was asked a little while back to guest edit an issue of cool Australian street lifestyle magazine ‘ACCLAIM’
And here it is, Issue 15:

As well as shooting the cover and fly gurl spread with my ever so talented photographer EMMA, i also have an interview in there, a shopping guide to london and helped pick some of the articles.
So grab a copy now……
I am currently in the arctic circle working on something hella exciting.
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I will return soon to show you the pics…
Here is a hot hot hot new tee.
Made exclusively for those cool kids over at A TRIBE CALLED NEXT
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Here is the whole crew rockin theirs…
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Only 20 of each colourway made so if you wanted one the only way to get one is keep posted as there may be a competition coming soon.
To celebrate the failure of the giant poster, ‘Print Club London’ have helped produced this print for sale at the awesome group show ‘Mutate Britain’. A great show by the likes of Joe Rush, Mode2 and so many i can’t list them all, if you’re in london over the next 5 weeks go check out one of the many events they will be holding.
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The print is hand painted with one colour black printed on top signed and numbered edition of 50.
Here are a couple of progress shots of what i wanted to be one of the biggest hand painted posters ever…
Half way through and the tentacles started to attack>
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Not sure i can handle defeat!
Here is a little preview of a fairly large poster i have been painting….
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If all goes to plan i should have final pictures for you soon!
A continuation of the love ‘INSA HEELS’ are receiving.
I am happy to present to you an amazing editorial piece shot by Brighton based talent DARKDAZE for DeadDeadDead.
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You have to check out the whole 50 page spread HERE
I’m featured in this nice new book that’s just come out.
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A few pages of insa love…
Go cop a copy- or even better you can go win a signed one here>> WIN A SIGNED COPY OF ART&SOLE

HA HA- check out the advert spotted in a local Hong Kong magazine.
This party looks banging!
Love the fact our photos are dictating dress codes half way round the world.
Another case for my already back logged legal team.
Thanks a lot to MASA for sending this over!!
How far will 2 cans of white go……
…..this far.
Not quite but almost side-busting the legendary ESPO.
(Thanks for the pics)
So the amazing ladies over at M.I.S.S crew have pulled off a beautiful photoshoot and put together a great spread for INSA HEELS entitled “Le Rétifisme d’Insa”…
Go see the whole spread HERE NOW
From back when i was in LA.
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I managed to hook up with the almighty SEVER MSK again to drop a little something.
I miss the venice beach sun shine!!
I recently stumbled across these online:
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A custom pair of INSA kicks NOT done by me!!
They weren’t for sale and the ‘artist’ said he was a fan of my work- so how am i ment to feel about this.?
Angry? Complimented? Threatened? Ripped Off? Jealous- as they look quite nice?
You tell me….
I have a new interview over at SNEAKER FREAKER- go have a read HERE

“How did these two themes (high heels and women) come to overtake a lot of your work and how do curators and purveyors take to you, being so unabashedly upfront?
Well, it’s just kind of continued naturally as I experience living my life as an artist. As for the reaction from curators and purveyors, yes I do sometimes get the response that it is too sexual or possibly offensive, but I find that very surprising as I never made my work any more explicit than anything you would see on a billboard or fashion magazine or on daytime MTV. I think this is because when the image isn’t selling you something it’s more shocking, we actually notice the sexuality and not the product being sold to us. Like we have been programmed to accept this form of consumer sexuality as a different thing to the sexuality in our real lives.“
“Taking the classic retro fantasy of the bubble chair up to date with an illuminating twist”
” A shared passion for high heels brings together two creative talents.”
Rousseau and INSA welcome you to view their first collaborative work at designers block 2008.
DESIGNERSBLOCK LONDON 2008
NO.1 THE PLAZZA COVENT GARDEN
18-21 SEPTEMBER